To be the premier financial services group of African origin.


To attain the highest levels of customer advocacy, be a great place to work and deliver superior and sustainable returns to our shareholders.

Core Values


  • We play by the rules (Regulations, Laws of our operating jurisdiction and our own code of conduct)
  • We uphold absolute integrity and honor our promises.
  • We are professional in conduct and treat customers with utmost respect.
  • We adhere to high ethical standards.


  • We nurture the capacity to endure
  • We strive to maintain high quality earnings through diversified and repeatable revenue sources.
  • We maintain appropriate business continuity strategies in respect of our people, premises, technology and information

Customer Focus

  • The voice of the customer sets our priorities.
  • We are supportive, listening, empathetic, responsive and proactive towards our customers’ needs.
  • We strive to build long lasting relationships with our customers and genuinely care about their success.


  • We maintain the highest operating standards (People, processes, environment, appearance, infrastructure, suppliers, financials, customers, compliance and risk metrics).